I just searched which marketing blogs are considered to be best ones. Simple google.com search "best marketing blogs" and then you get a list which are considered best by marketing community. Prime example http://www.invesp.com/blog-rank/Marketing What shocked me was the level of tactical and basic level advice. How to write a blog, best ways for email blast, how to do social media marketing, basic customer journey opinions, affiliate marketing ideas, relevance of videos... all this which is 100 % operational and tactical seems to top lists.
I got tired in seconds. Either blog readers are very junior level or a huge number of companies have serious issues understanding utilization of digital marketing. Where are all the strategic level blogs? Relevance and role of marketing in the future? Business and marketing strategies integration? Brand equity development in digital space? Differentiation in digitized world? Customer relationships with offline-online integration?
How about predictions for 2013? Same topics emerge on those lists again? How relevant is video on websites - Relevance of content - Mobile marketing will be a huge thing. Are these really news and value add to someone in senior position?
Please send me examples of great marketing blogs. Please keep in mind that in my world marketing is very close to business development and digital aspects need to be well established. I don't mind getting relevant future predictions as well.
I got tired in seconds. Either blog readers are very junior level or a huge number of companies have serious issues understanding utilization of digital marketing. Where are all the strategic level blogs? Relevance and role of marketing in the future? Business and marketing strategies integration? Brand equity development in digital space? Differentiation in digitized world? Customer relationships with offline-online integration?
How about predictions for 2013? Same topics emerge on those lists again? How relevant is video on websites - Relevance of content - Mobile marketing will be a huge thing. Are these really news and value add to someone in senior position?
Please send me examples of great marketing blogs. Please keep in mind that in my world marketing is very close to business development and digital aspects need to be well established. I don't mind getting relevant future predictions as well.
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